One nice thing about this round is that, unlike last time where you were limited to three shops to choose from, this time you have a list of twenty shops to sift through. Of course, some of the shops aren't real options for me as I'm not about to drive 100 miles to a shop in Wisconsin to see what Marvel comics they have on the shelves, but it's still nice that they expanded the selection.
"Stop yelling at me! I'll enter the code in a second!!"
Here is the FAQ for this iteration of the program.